Marketing Systems

Many business executives get seduced by glamour advertising – where advertising agencies vie to see how ‘creative’ they can be with your advertising budget. Sadly this approach is both expensive and ineffective. Even worse, no measurement criteria are established to track the effectiveness of these expensive adverts. Literally a case of pay and pray - and a blown marketing budget.

Fortunately there is an effective, and affordable alternative. Direct marketing - in various formats:

• Customer Relationship Management systems,
• traditional Direct Marketing,
• customer database marketing, and
• the increasingly effective Internet Marketing channel

is the only viable marketing strategy for the smaller business. You simply do not have the budget or the patience to compete with corporate marketing departments - who spend vast sums of money over long periods to establish brand awareness.

Despite its effectivness, many businesses don’t base their marketing strategy around direct marketing. Possibly this is due to the fact that for this to be work, you need to set up several interlinked marketing processes, and many smaller business owners don’t have the know-how to do this.

The good news is that most of these marketing ‘systems’ are not too difficult to set up, and many are relatively inexpensive to implement. The smart approach to systematic direct marketing is to introduce the easy / low-cost approaches first, and then use the newly-generated additional cash flow to fund the more sophisticated and more expensive methods.

A revitalised marketing strategy is one of the key ways of improving a business’s performance. Turn Around Specialists can assist you with implementing a number of effective marketing methods that will boost your business performance.